PORTFOLIO / WEBSITE DESIGN
Wild N
Rooted
A website designed to bring Wild N Rooted NZ online — grounded, natural and intuitive.
THE PROJECT
A website that feels
like the people behind it.
Tamara and Ashton, founders of Wild N Rooted NZ, needed a website that felt as natural and considered as their startup business itself. Something that could tell their story, showcase what they do and make it easy for the right people to find their way to their products.
I worked across the structure, layout, visual direction and content presentation, creating a site that feels simple to move through without feeling ordinary.
THE DESIGN PREMISE
Simple doesn't
have to mean plain.
The aim was to keep the product experience clean and intuitive, while giving the brand room to grow. Strong storytelling, considered spacing and a restrained visual palette do a lot of the talking.
Rather than filling every corner, the design lets the important things have a little more space.
“You believed in the product and you just created the vision we had in our head from our basic ideas. You made it so streamlined and easy to work with you!”
ASHTON & TAMARA OF WILD N ROOTED NZ
Good websites should tell your story.
Whether you need a website from scratch or simply someone to help bring all the pieces together, I can help turn the ideas in your head into something people can actually experience.