THE BIG IDEA
Every business has a story. Sometimes you just need someone to help tell it.
Maybe you need help turning ideas into content. Maybe your client experience needs some love. Maybe there are a dozen jobs sitting on your list that simply need a capable person to pick them up and run with them.
That’s where I come in.
A little bit creative.
A little bit strategic.
A lot of getting things done.
WHAT I BRING
01
Storytelling & Content
Helping you communicate what you do in a way that feels like you.
• Content ideas & planning
• Writing & editing
• Photography & video
• Social content
02
Client
Experience
Looking at the journey from the other side of the screen.
• Customer journeys
• Communications
• Touchpoints & referrals
• Processes & CRM systems
03
Creative & Brand
Support
Helping your brand feel considered, consistent and genuinely yours.
• Creative content direction
• Brand positioning
• Website design & development
• Campaign & project support
04
Business
Support
The practical stuff that keeps everything moving behind the scenes.
• Admin & workflow assistance
• Tech & system implementation
• Invoicing & book-keeping
• Extra capacity when you need it
NOT JUST ONE THING
I'm not particularly good at staying in one box.
I have a bit of a varied resume. I started out in accounting & IT, gaining a degree in business, before building a business as a portrait and wedding photographer. I’ve also dabbled in sales & leadership along the way.
Through my own lived experiences I’ve learned how to wear a lot of hats – and, more importantly, how to work out which hat needs to be worn next.
I’ve worked with clients, built brands, created content, managed projects, dealt with numbers, nurtured relationships, solved problems and spotted the things that aren’t quite working.
“Sometimes the most useful person in the room is the one who can see the whole picture.”
SELECTED WORK
Stories I’ve helped tell
Not a conventional portfolio. A collection of projects, ideas and problems I’ve helped move forward.
WILD N ROOTED NZ • WEBSITE DESIGN
ABOUT HEIDI
A storyteller in every sense.
Photography was where my storytelling began. It taught me to notice the details, listen properly, understand people and look for what sits beneath the obvious.
But it was never really just about the camera.
Running a business taught me about clients, brands, content, systems, sales, numbers, relationships and all the unglamorous bits that make the creative work possible.
HOW WE COULD WORK TOGETHER
You don’t necessarily need another employee. You might just need another brain.
01
A project
You have something specific that needs bringing to life, and you want someone capable to take it from idea to done.
e.g.: website design
02
Ongoing support
A regular pair of hands and a second brain for the things you don’t have time, energy or inclination to do yourself.
e.g.: book-keeping
03
Creative collaboration
You’re stuck in your own head and need someone to bounce ideas around with, find the thread and help shape the story.
e.g.: contract EA
HOW IT WORKS
Simple, human,
no complicated process.
01
We talk
Tell me what’s on your plate, what’s not working or what you’d love to get moving.
02
We work it out
We figure out what would actually be useful — and whether I’m the right person to help.
03
I get stuck in
Once we know what needs doing, I get on with it. Independently, collaboratively, or somewhere in between.
04
You get space back
The ultimate goal: fewer things sitting in your head and more room for the work only you can do.
KIND WORDS
“Heidi has that rare combination of creative thinking and actually getting things done.”
PAST ClientI work
remotely.
From four wheels.
A LITTLE MORE ABOUT ME
My “office” can mean a desk, an airport cafe, but is usually from a campsite – somewhere in New Zealand.
Together with my husband & dog, I live full-time on the road. It’s quite the adventure.
It’s taught me to be independent, organised, adaptable and very comfortable getting things done without someone looking over my shoulder.
And I rather like it that way.
LET’S TALK
Got a story that needs telling?
Or a business that simply needs a capable pair of hands behind the scenes?
Tell me what you’re working on. We’ll work out the rest.